Twitter | Instagram | Facebook | LinkedIn | Contently

Social Media strategy and outreach
* Developed the voice for the Because I am a Girl FB page and grew it to 100K fans
* Developed online engagement plan for ATU’s successful Keep Transit Public campaign
* Boosted engagement to the Centre for Social Innovation’s platforms by 350%

Content creation
* Have written engaging web copy for a variety of high profile brands
* Had a regular column for the National Post (including this hugely popular piece)
* Created a hugely popular daily email newsletter for the Centre for Social Innovation

Communications planning and measurement
* Envisioned and implemented a content calendar and process for CUPE National
* Prepared quarterly KPI reports for some of Plan Canada’s digital channels
* Create monthly data-inspired content plans for the Centre for Social Innovation

Inclusion, diversity, accessibility and sustainability
* Was primary researcher for Lawrence Hill’s non fiction book Black Berry, Sweet Juice
* Created the Internet Society’s #ShineTheLight campaign about women in tech
* Worked for years as an American Sign Language interpreter

Developing narrative
* Turned in-person chats and email threads into engaging testimonials for VIM & VIXIN
* Co-developed and co-presented plenary session on using stories for legislative lobbying
* Have written engaging narrative content for a variety of platforms

Graphic design, video editing, and basic coding skills  
* Have created viral images like this one that asks men to help end sexual assault
* Updated my first website in notepad in 1997
* Can do basic web design like this personal profile page and this small business page

Project Management
* Oversaw curation, planning, assigning, and editing of the Procom blog
* Was the lead Oxfam International’s digital team at the G20 Toronto summit
* Have successfully managed interns in a variety of contexts

Content and Engagement Specialist – The Centre for Social Innovation (2018 – present)
Writer, strategist,chatterbox – Townhall Communications (2013 – Present)
Content, collateral, community – VIM & VIXIN (2017)
Digital Specialist – Because I am a Girl (2011 – 2013)
Director of Online Engagement – Romeo Saganash’s leadership campaign (2012)
eCommunications Officer – Oxfam Canada (2010 – 2011)
Media Analyst – Office of the Leader, Canada’s New Democrats (2009 – 2010)
Communications and Legislative Assistant – Niki Ashton, MP (2009 – 2009)
Speechwriter – Jack Layton (Federal Election – 2008)
Communications Officer: Canadian Union of Public Employees (2007 – 2008)
Owner/Operator – Lefty Lucy Communications (2003 – 2007)
Community Manager – (2001 – 2006)
ASL interpreter – Atlantic Provinces Special Education Authority (1997 – 2001)

Advanced diploma in Public Relations – NSCC Halifax, NS (2003)
Applied Communication Arts – NSCC Middleton, NS (2002)
Deaf Language and Culture Interpreter Program – St. Clair College Windsor, ON (1997)



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