Twitter | Instagram | LinkedIn | Contently

Social Media strategy and outreach

  • Developed the voice for the Because I am a Girl FB page and grew it to 100K fans
  • Developed online engagement plan for ATU’s successful Keep Transit Public campaign
  • Boosted engagement to the Centre for Social Innovation’s platforms by 350%

Content creation

Communications planning and measurement

  • Envisioned and implemented a content calendar and process for CUPE National
  • Prepared quarterly KPI reports for some of Plan Canada’s digital channels
  • Create monthly data-inspired content plans for the Centre for Social Innovation

Inclusion, diversity, accessibility and sustainability

  • Was primary researcher for Lawrence Hill’s non fiction book Black Berry, Sweet Juice
  • Created the Internet Society’s #ShineTheLight campaign about women in tech
  • Worked for years as an American Sign Language interpreter

Developing narrative

  • Turned in-person chats and email threads into engaging testimonials for VIM & VIXIN
  • Co-developed and co-presented plenary session on using stories for legislative lobbying
  • Have written engaging narrative content for a variety of platforms

Graphic design, video editing, and basic coding skills  

Project Management

  • Oversaw curation, planning, assigning, and editing of the Procom blog
  • Was the lead Oxfam International’s digital team at the G20 Toronto summit
  • Have successfully managed interns in a variety of contexts

Content and Engagement Specialist – The Centre for Social Innovation (2018 – present)
Writer, strategist,chatterbox – Townhall Communications (2013 – Present)
Content, collateral, community – VIM & VIXIN (2017)
Digital Specialist – Because I am a Girl (2011 – 2013)
Director of Online Engagement – Romeo Saganash’s leadership campaign (2012)
eCommunications Officer – Oxfam Canada (2010 – 2011)
Media Analyst – Office of the Leader, Canada’s New Democrats (2009 – 2010)
Communications and Legislative Assistant – Niki Ashton, MP (2009 – 2009)
Speechwriter – Jack Layton (Federal Election – 2008)
Communications Officer: Canadian Union of Public Employees (2007 – 2008)
Owner/Operator – Lefty Lucy Communications (2003 – 2007)
Community Manager – (2001 – 2006)
ASL interpreter – Atlantic Provinces Special Education Authority (1997 – 2001)

Advanced diploma in Public Relations – NSCC Halifax, NS (2003)
Applied Communication Arts – NSCC Middleton, NS (2002)
Deaf Language and Culture Interpreter Program – St. Clair College Windsor, ON (1997)