Twitter | Instagram | Facebook | LinkedIn | Contently

Social Media strategy and outreach
Developed the voice for the Because I am a Girl FB page and grew it to 100K fans
Developed online engagement plan for ATU’s successful Keep Transit Public campaign

Content creation
Write consistently high-performing content for The Official Slack Blog
Had a regular column for the National Post (including this hugely popular piece)

Communications planning and measurement
Envisioned and implemented a content calendar and process for CUPE National
Prepared quarterly KPI reports for some of Plan Canada’s digital channels

Inclusion, diversity, accessibility and sustainability
Was primary researcher for Lawrence Hill’s non fiction book Black Berry, Sweet Juice
Created the Internet Society’s #ShineTheLight campaign about women in tech

Developing narrative
Turned in-person chats and email threads into engaging testimonials for VIM & VIXIN
Co-developed and co-presented plenary session on using stories for legislative lobbying

Graphic design, video editing, and basic coding skills  
Have created viral images like this one that asks men to help end sexual assault
Updated my first website in notepad in 1997

Project Management
Oversaw curation, planning, assigning, and editing of the Procom blog
Was the lead Oxfam International’s digital team at the G20 Toronto summit

Writer, strategist,chatterbox – Townhall Communications (June 2013 – Present)
Content, collateral, community – VIM & VIXIN (2017)
Digital Specialist – Because I am a Girl (2011 – 2013)
Director of Online Engagement – Romeo Saganash’s leadership campaign (2012)
eCommunications Officer – Oxfam Canada (2010 – 2011)
Media Analyst – Office of the Leader, Canada’s New Democrats (2009 – 2010)
Communications and Legislative Assistant – Niki Ashton, MP (2009 – 2009)
Speechwriter – Jack Layton (Federal Election – 2008)
Communications Officer: Canadian Union of Public Employees (2007 – 2008)
Owner/Operator – Lefty Lucy Communications (2003 – 2007)
Community Manager – (2001 – 2006)
ASL interpreter – Atlantic Provinces Special Education Authority (1997 – 2001)

Advanced diploma in Public Relations – NSCC Halifax, NS (2003)
Applied Communication Arts – NSCC Middleton, NS (2002)
Deaf Language and Culture Interpreter Program – St. Clair College Windsor, ON (1997)



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